Laureate Aesthetics
From 6K to 27K Followers and a Fully Booked Calendar
Laureate Aesthetics had great treatments but their social media didn't reflect it. We took over their entire online presence - building a cinematic content strategy, managing their pages daily, and turning their Instagram into their #1 source of new patients. This is an ongoing partnership where we handle everything from strategy to posting to community management.
Before Moloko
0
Instagram Followers
0
Monthly New Clients
0.4%
Engagement Rate
0/week
Online Bookings
After Moloko
0
Instagram Followers
0
Monthly New Clients
0.8%
Engagement Rate
0/week
Online Bookings
The Challenge
Laureate Aesthetics had 6K followers but almost zero engagement. Their feed was inconsistent - random photos with no brand identity, no content strategy, and no posting schedule. Competitors in the area were dominating Instagram and TikTok with daily content. New client acquisition relied entirely on word-of-mouth, and appointment books had gaps every week.
Our Approach
We built a complete content ecosystem from scratch. Monthly on-location shoots producing 12+ cinematic pieces - treatment demos, before & after reveals, educational skincare content, and facility tours. We manage their Instagram and TikTok daily: posting, captions, hashtags, stories, and community engagement. Every piece is custom-crafted to position Laureate as the premium choice in their market. We also introduced seasonal campaigns - like our Christmas-themed shoot series that drove a 40% spike in bookings during the holiday season.
The Content We Create
An Ongoing Content Engine
Every month we produce fresh, custom content for Laureate Aesthetics. Each piece serves a specific strategic purpose — not just looking good, but driving real business outcomes.
12+
Pieces / Month
7
Months & Growing
84+
Total Pieces
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Why this piece
Reduce first-visit anxiety. New patients feel familiar with the space before they walk in - dramatically improving show-up rates for first appointments.
Luxury walkthrough showcasing the spa environment and atmosphere
Why this piece
Reduce first-visit anxiety. New patients feel familiar with the space before they walk in - dramatically improving show-up rates for first appointments.
12+
Pieces / Month
7
Months & Growing
84+
Total Pieces
Sample Content
100% custom, every month
No templates. No recycled ideas. Every piece is crafted for Laureate Aesthetics's specific audience and goals.
The Results
Within 7 months, Instagram grew from 6K to 27K followers with a highly engaged local audience. Social media became their #1 source of new patients. Monthly new client inquiries went from 8 to 45. Online bookings jumped from 2 to 18 per week. The Christmas campaign alone generated 60+ new patient bookings in December. This is an ongoing partnership - we continue to manage and grow their presence every month.
Holiday Campaign
A seasonal strategy that turned December into their best month ever
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When the holidays approached, we didn't just slap a Santa hat on the logo. We designed a full seasonal content series - festive branding, gift card promotions, countdown content, and holiday-themed treatment showcases that felt premium and on-brand.
The idea was simple: position Laureate as THE holiday self-care destination. The execution drove real results.
+40%
Bookings
60+
New Patients
#1
Best Month
This is what we mean by strategic content - not just posting, but thinking about how every piece fits into the bigger picture of growing the business.
What Makes This Case Unique
The Laureate Aesthetics team is genuinely involved in the creative process.
They trust our vision but also bring ideas, feedback, and energy to every shoot. That level of collaboration is rare - and it shows in the work. When a client is as invested in the content as we are, the results speak for themselves. It's not just us executing - it's a real partnership where both sides push each other to create something better.
2
Locations and Counting
Laureate Aestheticsis now opening their second location. When a brand builds a strong online presence and a loyal following, growth follows naturally. A consistent, premium social media presence doesn't just bring in patients - it builds the kind of brand recognition that makes expansion possible.
“We've had a great experience working with Moloko as our marketing and content team. They're professional, creative, and really understand how to showcase our brand and services in a way that connects with our audience. Highly recommend them to any business looking to elevate their marketing.”
Laureate Aesthetics
Laureate Aesthetics
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24h
Response
Free
Strategy Call
98%
Retention